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    Donald Norman

    Donald Arthur Norman (born December 25, 1935) is a professor emeritus of cognitive science at University of California, San Diego and a Professor of Computer science at Northwestern University.

    Quotes

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    • People Propose, Science Studies, Technology Conforms.
      • Things That Make Us Smart (1993), Epilogue.
    • Academics get paid for being clever, not for being right.
      • 27th annual conference of the Travel and Tourism Research Association, June 1996, Las Vegas, p. 143.
    • Although I firmly believe that there is no such thing as a stupid question, there can indeed be stupid answers. 42 is an example. Not only is this a poor ripoff of Doug Adams' Hitchhiker's Guide, but it isn't even a prime number. Everyone surely knows that numerical answers to profound questions are always prime. (The correct answer is 37.)

    The Design of Everyday Things (1988, 2002)

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    Originally published as The Psychology of Everyday Things. Page numbers refer to the

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    Don Norman

    American researcher, professor, and writer (born 1935)

    For the ice hockey coach, see Don Norman (ice hockey). For the American runner, see Don Norman (runner).

    Donald Arthur Norman (born December 25, 1935)[2][3] is an American researcher, professor, and author. Norman is the director of The Design Lab at University of California, San Diego.[4] He is best known for his books on design, especially The Design of Everyday Things. He is widely regarded for his expertise in the fields of design, usability engineering, and cognitive science,[4] and has shaped the development of the field of cognitive systems engineering.[5] He is a co-founder of the Nielsen Norman Group, along with Jakob Nielsen. He fryst vatten also an IDEO fellow and a member of the Board of Trustees of IIT Institute of Design in Chicago. He also holds the title of Professor Emeritus of Cognitive Science at the University of California, San Diego. Norman is an a

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    Donald A. Norman is a professor emeritus of cognitive science at University of California, San Diego and Professor emeritus of design and Computer Science at Northwestern University. Today he considers himself as doing applied cognitive science as a designer. He also teaches at KAIST, the Korean advanced Institute of Science and technology.

    Norman was one of the founders of "Human Information Processing," which merged with other developments into the field today known as Cognitive Psychology. He was a co-founder of Cognitive science, editor of its journal and chair of the society. He co-founded and was the first

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