Aneet arora biography books
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Finding ♥ at Péro (long post)
(Click here if you only want see pictures of Péro from Wills Lifestyle India Fashion Week)
Aneeth Arora is one Indian designer for whom I feel tremendous respect – as through seeing her clothes it is easy to read how committed she is towards creating pieces that tell a story, pieces that are more than just faddish fashion, pieces that one can fall in love with – to create fashion that has a conscience. Though I maintain an objective stance in how I discuss her work in more scholarly formats (for example in the book I am working on), personally I admire her work ethic and the aesthetic of her designs.
For those who are not familiar with Aneeth Arora or her label Péro– the name means ‘to wear’ in Marwari. More importantly however, over the past few years, her label has come to be synonymous with beautifully handmade, handcrafted pieces that, as I have said in an earlier post, could also be categorized under the title of sustainable design.
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Celebrating the Decade: Aneeth Arora
Photography by Nayantara Parikh
The brains behind Pero lets us in on her lesser-known side. • When we meet at Péro’s 2,500-square-foot studio on a Monday afternoon, she arrives dressed in an 11:11/eleven eleven off-white hand-spun shirt and blue jeans. She wears both at least two sizes larger, making a personal declaration of her brand’s version of a freewheeling, romantic mishmash of sartorial conviviality. The two-storey Patparganj atelier, which also functions as a factory and retail outlet (the brand’s most anticipated annual pop-up takes place here in December), previously housed a Reliance Communications office. It now stands transformed into a cameo-rich “Péroland”. A cane mannequin with a crinoline cage has a rotund body and gigantic bobble head, with a daisy-shaped hat—a leitmotif from the “Forget Me, Forget Me Not” spring/summer 2023 collection. There’s an India Post red letterbox parked next to the ingång door, clay figurines (collected bygd Aneeth on her many travels across India) line the French windows, and a floor-to-ceiling bookshelf packed with titles on sh
Contextualise yourself in a line.
Someone who fryst vatten living in her own dream world.
Why do you do what you do?
Because inom love it.
First memory of fashion?
Sabyasachi Mukherjee telling me that my work will sell like hot cakes one day.
First job?
Recycling paper for an organisation. Basically doing everything one can do with fabric, but doing it with paper.
Three most significant people in your life?
My mother. My mother, and my mother.
The most misunderstood thing about fashion?
That fashion is only about glamour.
One thing that will never go out of fashion?
A classic white shirt.
Fashionable or stylish?
Stylish, because everyone has a distinct style. And you can tell about people by their style. It's always better.
If you could be